I Got It From My Grandma
Do the green thing is an environmental movement that uses creativity to tackle climate change. The brief had one and only wish. Inspire people to buy less and reuse more. Much more.
Visiting our relatives’ closets we realized it all came down to the potential stuck in them. Stagnant outfits. Used by nobody, hardly appreciated. They became our vision. Our distinct call to action.
With them, we simulated the birth of a new collection. Shot in the dessert. Designed in a not-so-common studio. A nana’s house. With a massive collaborator. Creativity.
Visiting our relatives’ closets we realized it all came down to the potential stuck in them. Stagnant outfits. Used by nobody, hardly appreciated. They became our vision. Our distinct call to action.
With them, we simulated the birth of a new collection. Shot in the dessert. Designed in a not-so-common studio. A nana’s house. With a massive collaborator. Creativity.
Client
Do The Green Thing
Do The Green Thing
Advertising: OOH, Activation
February 2022
February 2022
ZINE COVERS
SECOND AND COOLEST SHOOTING SPOT: A NANA’S HOUSE
Creative Team ︎︎︎
Miriam Marín, Claudia Isabal & Alicia Varella
Miriam Marín, Claudia Isabal & Alicia Varella